The voice of Siri or Alexa is as familiar to them as that of their Grandmothers’. The iPad came out in 2010, the first year that Alphas were born and the same year that Instagram was launched. Only 19% of millennial parents have never shared a photo of their children on social media, according to a poll by TIME and Survey Monkey. They are also predicted to be the most educated and wealthiest generation to date.įorget the photo album of yesteryear Millennials are documenting their children’s first steps and first words on Facebook and Instagram. Alphas are more likely than previous generations, to be raised in a single-parent household. Birth rates for women in their 30s are at the highest level in 4 decades. The mean age of women having their first child in the USA is currently just shy of 27 years old, according to the CDC. Parents of Alphas are generally older than previous generations. The key events that will come to define Generation Alpha are still in the process of unfolding, but there are some interesting features to note. If all generations are shaped by the attitudes of their parents, then it’s worth taking a look at Millenials and their parenting style. Today’s toddlers in diapers are tomorrow’s college graduates. To contemplate marketing to someone who hasn’t even been born yet might seem like madness, but understanding the defining characteristics of every generation has been crucial to successfully reaching them. The youngest are still a twinkle in their parent’s eyes. It is precisely because of this influence on their parent’s spending habits that Generation Alpha has caught the interest of many brands and marketers.ĭefined as anyone born between 20, the eldest Alphas are turning ten years old. " I'd rather have an iPad -better than a dog," says one five-year-old in the video.Īccording to Hotwire, 25% of parents asked their children’s opinion before buying tech related equipment. “ They grow up too fast,” is an adage said about every generation by those who are advancing in years, but what can we learn about Generation Alpha and the characteristics that will define them?Īccording to a video produced by Hotwire, a global PR and integrated marketing agency, most parents believe that by the tender age of 8, their kids’ knowledge of tech will have surpassed their own. In 2019, AdAge published their 10 INFLUENCERS UNDER 10, which included Ryan, a 7-year-old boy who, according to Forbes, earns an estimated $22 million annually from his YouTube reviews of Lego and other toys.įor many of us, the concept of a 7-year-old having 17 million followers is slightly unsettling.
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